The Dallas Marathon today announced Holly Hart as the new director of marketing for the MetroPCS Dallas Marathon, the official marathon of the City of Dallas. Hart assumes the position immediately.

“We’re excited to add Holly to our team,” said Patrick Byerly, president of the Dallas Marathon. “Her experience and skill set will be a valuable asset to our growing organization in the immediate future, and she shares our vision of establishing this race as a premier running event.”

Hart brings years of integrated marketing experience to the marathon, having most recently served as the marketing manager for Hanley Wood Exhibitions, which produces large trade shows across the country. Previously, Hart was the event marketing manager of Lone Star Park at Grand Prairie.

As director of marketing for the MetroPCS Dallas Marathon, she is responsible for the planning, development and implementation of the MetroPCS Dallas Marathon’s marketing strategy, marketing communications, advertising campaign and public relations activities, both external and internal. An avid runner herself, Hart completed her first full marathon in 2013 and serves as a pace leader for the Dallas Running Club.

“Working with the MetroPCS Dallas Marathon is an exciting new challenge for me, and I look forward to working in an environment that combines my passion of running with my professional experience in strategic marketing,” said Hart.

The 2013 MetroPCS Dallas Marathon is Sunday, Dec. 8. Visit dallasmarathon.com for more information.

About the MetroPCS Dallas Marathon

The MetroPCS Dallas Marathon is a flat and fast race, featuring a scenic course that highlights the best areas of Dallas including the landmark Margaret Hunt Hill Bridge, designed by Santiago Calatrava. Texas’ oldest running marathon, the race serves as a qualifying event for the Boston Marathon. Race activities occur the second weekend of each December and include a two-day Health and Fitness Expo; the Mayor’s Race 5K presented by Cigna and Oncor; and the MetroPCS Dallas Marathon, Half Marathon,
5-Person Relay, and SMU Cox Corporate Relay Challenge presented by Behringer. The Dallas Marathon is a 501(c)(3) nonprofit; the primary beneficiary of proceeds from race weekend is Texas Scottish Rite Hospital for Children. For more information, visit dallasmarathon.com.