Local rideshare startup, Alto, announced on Friday, Sept. 20 that it has expanded its coverage area to Lake Highlands.

Alto is reinventing the ridesharing business model. Alto’s members use technology to hail their rides - simply request a ride from the Alto app, available for download in the App Store and Google Play store. However, unlike any other rideshare, all of Alto’s vehicles are owned by the company and all drivers are W-2 employees. This ensures a safe, consistent, and high-quality ride every time. Drivers undergo comprehensive background checks, extensive training, and all rides are monitored with real-time video in every car.

Additionally, Alto elevates the rider experience. Riders will always be picked up in a clearly identifiable luxury Buick SUV with an Alto license plate and custom grill lights that light up when engaged from your Alto app. Waters are available in each door, power cords are neatly tucked in the seat pockets for each type of phone, and air controls are in the back of the car rather than the front, allowing passengers to control air/heat instead of the driver. Riders are also able to set the vibe of each ride directly from their app, selecting from a variety of different types of playlists, controlling the volume, or setting the “Do Not Disturb” mode when desiring peace and quiet after a long day at the office.

Learn more about Alto at www.ridealto.com and download the app in the App Store or Google Play to take your first ride.